Our 5% Mission

We donate 5% of the sale price - not 5% of our profits - to the rescue organization of your choice. That’s more than any other retailer.

As an omni-channel pet specialty store, we’re able to keep our costs low, which means we can offer premium, healthy, and natural brands at competitive prices with fast shipping and auto-ship options. Because of this model, we’re able to commit 5% of every sale to support animal rescue organizations in the U.S.

And when we say 5% of every sale, that’s exactly what we mean. We donate 5% of the sale price - not 5% of our profits - to the rescue organization of your choice. That’s more than any other retailer.

Because of our commitment and your choice to give back with every purchase for your best buddy, together we’ve saved so many animals, ensuring they have the opportunity at finding their forever home.

Providing pet parents with tools for success and helping to create more forever home pairings and is why we partnered with Sierra Delta, a company dedicated to getting service dogs and veterans together, to create the Life Buddy Program.

Here’s how you allocate your 5% each time you shop:

  • Shop our curated selection of premium food and supplies for dogs and cats.
  • Plan to choose Sierra Delta or add your favorite rescue organization (only needed once).
  • Complete your purchase and we’ll automatically send 5% of your purchase price to the organization you chose.

That’s it!