Nature's Variety

We’re a privately-held, natural pet food company located in the Midwest. Our purpose – the reason behind everything we do – is to empower people to transform the lives of pets. And to lead a movement toward better pet health.  It all started with our raw diets. And one simple belief: that what we feed our pets should match their original diet. At the time, raw pet food was in its infancy. And we were a modest pet food manufacturer in Lincoln, Nebraska. But from the beginning, we knew that what we were doing was different. We knew that the nutrition of our raw diets was unmatched. And we knew from experience the power that better food had to truly transform the lives of pets. We want to share that secret, as widely as we can.  Our brands include Instinct, Grain-free, high protein nutrition, guided by our belief in raw and Prairie, holistic nutrition with whole grains and simple, natural ingredients in a variety of proteins.
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Chicken Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Chicken Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Chicken Recipe unlocks your cat's potential to thri...

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$21.48
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Rabbit Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Rabbit Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Rabbit Recipe unlocks your cat's potential to thriv...

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$21.48
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Salmon Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Salmon Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Salmon Recipe unlocks your cat's potential to thriv...

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$21.48
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Tuna Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Tuna Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Tuna Recipe unlocks your cat's potential to thrive....

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$21.48
Nature's Variety Instinct Duck Meal and Sweet Potato Biscuits
from $6.39

Nature's Variety Instinct Duck Meal and Sweet Potato Biscuits

Nature's Variety

Dogs love biscuits. That's a fact. Let's treat our best friends with the best biscuits made with real duck and sweet potato with Nature's Variety I...

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from $6.39
Nature's Variety Instinct Freeze-Dried Raw Chicken Cat Food Topper
$7.99

Nature's Variety Instinct Freeze-Dried Raw Chicken Cat Food Topper

Nature's Variety

Giving your cat an extra boost of nutrition and taste just got easier with Instinct Raw Boost Mixers Grain-Free Chicken Formula Dried Cat Food Topp...

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$7.99
Nature's Variety Instinct Grain Free LID Duck Canned Dog Food
$28.08

Nature's Variety Instinct Grain Free LID Duck Canned Dog Food

Nature's Variety

With a short, simple ingredient list full of real duck, fruits and vegetables, Nature's Variety Instinct LID Duck Canned Dog Food is formulated for...

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$28.08
Nature's Variety Instinct Grain Free LID Lamb Canned Dog Food
from $28.08

Nature's Variety Instinct Grain Free LID Lamb Canned Dog Food

Nature's Variety

Fresh, real lamb is an excellent alternative to chicken and is easier on digestive systems. That's why Nature's Variety Instinct Grain-Free LID Lam...

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from $28.08
Nature's Variety Instinct Grain Free LID Rabbit Canned Cat Food
from $37.80

Nature's Variety Instinct Grain Free LID Rabbit Canned Cat Food

Nature's Variety

With a simple, high protein ingredient list, giving your cat a high protein, all natural diet that's easy on their stomach just became manageable w...

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from $37.80
Nature's Variety Instinct Grain Free LID Duck Canned Cat Food
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$34.80
$34.76

Nature's Variety Instinct Grain Free LID Duck Canned Cat Food

Nature's Variety

With a simple ingredient list, Instinct Grain-Free LID Duck Canned Cat Food is the easy choice for cats with sensitive digestion. Made with one sin...

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$34.80
$34.76
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Nature's Variety Instinct Grain Free LID Turkey Canned Cat Food
from $26.79

Nature's Variety Instinct Grain Free LID Turkey Canned Cat Food

Nature's Variety

Instinct Grain-Free LID Turkey Canned Cat Food is made with one single source of protein, real, high quality turkey, and is free of fillers like gr...

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from $26.79
Nature's Variety Instinct Grain Free Salmon Formula Canned Cat Food
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from $25.19

Nature's Variety Instinct Grain Free Salmon Formula Canned Cat Food

Nature's Variety

Feeding your cat a healthy, holistic diet is simple with Instinct Grain-Free LID Turkey Canned Cat Food. Made with one single source of protein and...

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from $25.19
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Nature's Variety Instinct Grain Free LID Rabbit Canned Dog Food
$29.94

Nature's Variety Instinct Grain Free LID Rabbit Canned Dog Food

Nature's Variety

Sensitive digestive systems can be difficult to manage. Nature's Variety is here to help, with Instinct Grain-Free LID Rabbit Canned Dog Food. Made...

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$29.94
Nature's Variety Instinct Grain Free LID Turkey Canned Dog Food
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from $20.58

Nature's Variety Instinct Grain Free LID Turkey Canned Dog Food

Nature's Variety

Instinct Grain-Free LID Turkey Canned Dog Food is perfect for the sensitive stomachs of some dogs, formulated specifically for dogs with allergies ...

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from $20.58
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Nature's Variety Instinct Grain Free Stews Beef with Carrots and Peas Recipe Natural Canned Dog Food
$17.94

Nature's Variety Instinct Grain Free Stews Beef with Carrots and Peas Recipe Natural Canned Dog Food

Nature's Variety

High animal protein, grain-free recipe guided by our belief in raw, Instinct Grain-Free Stews Chicken Recipe with Carrots & Peas unlocks your d...

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$17.94
Nature's Variety Instinct Grain Free Stews Chicken with Carrots and Peas Recipe Natural Canned Dog Food
$17.94

Nature's Variety Instinct Grain Free Stews Chicken with Carrots and Peas Recipe Natural Canned Dog Food

Nature's Variety

High animal protein, grain-free recipe guided by our belief in raw, Instinct Grain-Free Stews Chicken Recipe with Carrots & Peas unlocks your d...

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$17.94
Nature's Variety Instinct Grain Free Stews Lamb with Carrots and Green Beans Recipe Natural Canned Dog Food
$17.94

Nature's Variety Instinct Grain Free Stews Lamb with Carrots and Green Beans Recipe Natural Canned Dog Food

Nature's Variety

High animal protein, grain-free recipe guided by our belief in raw, Instinct Grain-Free Stews Lamb Recipe with Carrots & Green Beans unlocks yo...

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$17.94
Nature's Variety Instinct Grain Free Stews Turkey and Cod with Spinach and Carrots Recipe Natural Canned Dog Food
$17.94

Nature's Variety Instinct Grain Free Stews Turkey and Cod with Spinach and Carrots Recipe Natural Canned Dog Food

Nature's Variety

High animal protein, grain-free recipe guided by our belief in raw, Instinct Grain-Free Stews Turkey & Cod Recipe with Spinach & Carrots un...

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$17.94
Nature's Variety Instinct Grain Free Stews Turkey and Duck with Cranberries and Green Beans Recipe Natural Canned Dog Food
$17.94

Nature's Variety Instinct Grain Free Stews Turkey and Duck with Cranberries and Green Beans Recipe Natural Canned Dog Food

Nature's Variety

High animal protein, grain-free recipe guided by our belief in raw, Instinct Grain-Free Stews Turkey & Duck Recipe with Cranberries & Green...

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$17.94
Nature's Variety Instinct Grain-Free Beef Formula Canned Dog Food
from $19.38

Nature's Variety Instinct Grain-Free Beef Formula Canned Dog Food

Nature's Variety

With high quality, real beef in every bite, and supplemented with fruits and vegetables, Instinct Grain-Free Beef Formula Canned Dog Food is sure t...

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from $19.38
Nature's Variety Instinct Grain-Free Beef Formula Canned Cat Food
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from $25.20
from $25.19

Nature's Variety Instinct Grain-Free Beef Formula Canned Cat Food

Nature's Variety

The naturally delicious flavor of Instinct Grain-Free Beef Formula Canned Cat Food is the best cat pleaser since, well, sliced beef. Packed with om...

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from $25.20
from $25.19
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Nature's Variety Instinct Grain-Free Chicken Formula Canned Cat Food
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from $25.20
from $25.19

Nature's Variety Instinct Grain-Free Chicken Formula Canned Cat Food

Nature's Variety

Nature's Variety Instinct Grain-Free Chicken Formula Canned Cat Food is made with real chicken, fruits, and vegetables for the ultimate protein pac...

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from $25.20
from $25.19
Save $0.01