Nature's Variety

We’re a privately-held, natural pet food company located in the Midwest. Our purpose – the reason behind everything we do – is to empower people to transform the lives of pets. And to lead a movement toward better pet health.  It all started with our raw diets. And one simple belief: that what we feed our pets should match their original diet. At the time, raw pet food was in its infancy. And we were a modest pet food manufacturer in Lincoln, Nebraska. But from the beginning, we knew that what we were doing was different. We knew that the nutrition of our raw diets was unmatched. And we knew from experience the power that better food had to truly transform the lives of pets. We want to share that secret, as widely as we can.  Our brands include Instinct, Grain-free, high protein nutrition, guided by our belief in raw and Prairie, holistic nutrition with whole grains and simple, natural ingredients in a variety of proteins.
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Chicken Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Chicken Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Chicken Recipe unlocks your cat's potential to thri...

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$21.48
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Rabbit Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Rabbit Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Rabbit Recipe unlocks your cat's potential to thriv...

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$21.48
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Salmon Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Salmon Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Salmon Recipe unlocks your cat's potential to thriv...

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$21.48
Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Tuna Natural Cat food Cups
$21.48

Nature's Variety Instinct Adult Grain Free Minced Recipe with Real Tuna Natural Cat food Cups

Nature's Variety

High animal protein, grain-free recipes guided by our belief in raw, Instinct Grain-Free Minced Tuna Recipe unlocks your cat's potential to thrive....

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$21.48
Nature's Variety Instinct Be Natural Beef & Barley Recipe Dry Dog Food
from $14.99

Nature's Variety Instinct Be Natural Beef & Barley Recipe Dry Dog Food

Nature's Variety

Natural nutrition begins here. Instinct Be Natural Real Beef & Barley Recipe starts with USA-raised beef and never contains filler, corn, wheat...

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from $14.99
Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog Food
from $14.99

Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog Food

Nature's Variety

Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, co...

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from $14.99
Nature's Variety Instinct Be Natural Lamb & Oatmeal Recipe Dry Dog Food
from $14.99

Nature's Variety Instinct Be Natural Lamb & Oatmeal Recipe Dry Dog Food

Nature's Variety

Natural nutrition begins here. Instinct Be Natural Real Lamb & Oatmeal Recipe starts with grass-fed lamb and never contains filler, corn, wheat...

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from $14.99
Nature's Variety Instinct Be Natural Salmon & Brown Rice Recipe Dry Dog Food
from $14.99

Nature's Variety Instinct Be Natural Salmon & Brown Rice Recipe Dry Dog Food

Nature's Variety

Natural nutrition begins here. Instinct Be Natural Real Salmon & Brown Rice Recipe starts with wild-caught salmon and never contains filler, co...

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from $14.99
Nature's Variety Instinct Freeze-Dried Raw Chicken Cat Food Topper
$7.99

Nature's Variety Instinct Freeze-Dried Raw Chicken Cat Food Topper

Nature's Variety

Giving your cat an extra boost of nutrition and taste just got easier with Instinct Raw Boost Mixers Grain-Free Chicken Formula Dried Cat Food Topp...

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$7.99
Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Blends Beef Recipe Dog Food Topper
$11.99

Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Blends Beef Recipe Dog Food Topper

Nature's Variety

Top your dog's kibble with raw. Instinct Raw Boost Mixers Blends add excitement to every meal. Whole-food ingredients like real beef and apples, sw...

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$11.99
Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Blends Chicken Recipe Dog Food Topper
$11.99

Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Blends Chicken Recipe Dog Food Topper

Nature's Variety

Top your dog's kibble with raw. Instinct Raw Boost Mixers Blends add excitement to every meal. Real, whole-food ingredients like cage-free chicken ...

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$11.99
Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Gut Health Recipe Dog Food Topper
$11.99

Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Gut Health Recipe Dog Food Topper

Nature's Variety

Top your dog's kibble with raw. Instinct Raw Boost Mixers Gut Health provides fiber and live, natural probiotics to help maintain digestive health....

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$11.99
Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Immune Health Recipe Dog Food Topper
$11.99

Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Immune Health Recipe Dog Food Topper

Nature's Variety

Top your dog's kibble with raw. Instinct Raw Boost Mixers Immune Health provides natural antioxidants - Selenium and Vitamins A & E - to help m...

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$11.99
Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Mobility Support Recipe Dog Food Topper
$11.99

Nature's Variety Instinct Grain Free Freeze Dried Raw Boost Mixers Mobility Support Recipe Dog Food Topper

Nature's Variety

Top your dog's kibble wtih raw. Instinct Raw Boost Mixers Mobility Support provides natural glucosamine and chondroitin to help support healthy hip...

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$11.99
Nature's Variety Instinct Grain Free LID Lamb Canned Dog Food
$29.88

Nature's Variety Instinct Grain Free LID Lamb Canned Dog Food

Nature's Variety

Fresh, real lamb is an excellent alternative to chicken and is easier on digestive systems. That's why Nature's Variety Instinct Grain-Free LID Lam...

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$29.88
Nature's Variety Instinct Grain Free LID Rabbit Canned Cat Food
from $40.20

Nature's Variety Instinct Grain Free LID Rabbit Canned Cat Food

Nature's Variety

With a simple, high protein ingredient list, giving your cat a high protein, all natural diet that's easy on their stomach just became manageable w...

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from $40.20
Nature's Variety Instinct Grain Free LID Duck Canned Cat Food
$37.08

Nature's Variety Instinct Grain Free LID Duck Canned Cat Food

Nature's Variety

With a simple ingredient list, Instinct Grain-Free LID Duck Canned Cat Food is the easy choice for cats with sensitive digestion. Made with one sin...

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$37.08
Nature's Variety Instinct Grain Free LID Turkey Canned Cat Food
from $28.44

Nature's Variety Instinct Grain Free LID Turkey Canned Cat Food

Nature's Variety

Instinct Grain-Free LID Turkey Canned Cat Food is made with one single source of protein, real, high quality turkey, and is free of fillers like gr...

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from $28.44
Nature's Variety Instinct Grain Free Salmon Formula Canned Cat Food
from $26.88

Nature's Variety Instinct Grain Free Salmon Formula Canned Cat Food

Nature's Variety

Feeding your cat a healthy, holistic diet is simple with Instinct Grain-Free LID Turkey Canned Cat Food. Made with one single source of protein and...

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from $26.88
Nature's Variety Instinct Grain Free LID Rabbit Canned Dog Food
$31.86

Nature's Variety Instinct Grain Free LID Rabbit Canned Dog Food

Nature's Variety

Sensitive digestive systems can be difficult to manage. Nature's Variety is here to help, with Instinct Grain-Free LID Rabbit Canned Dog Food. Made...

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$31.86
Nature's Variety Instinct Grain Free LID Turkey Canned Dog Food
from $21.90

Nature's Variety Instinct Grain Free LID Turkey Canned Dog Food

Nature's Variety

Instinct Grain-Free LID Turkey Canned Dog Food is perfect for the sensitive stomachs of some dogs, formulated specifically for dogs with allergies ...

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from $21.90
Nature's Variety Instinct Grain Free Raw Boost Puppy Chicken Dry Dog Food
$39.99

Nature's Variety Instinct Grain Free Raw Boost Puppy Chicken Dry Dog Food

Nature's Variety

High animal-protein, grain-free, boosted nutrition with bites of freeze-dried raw meat, made especially for your puppy, Instinct Raw Boost Grain-Fr...

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$39.99
Nature's Variety Instinct Grain Free Raw Boost Small Breed Recipe with Real Beef Dry Dog Food
from $22.99

Nature's Variety Instinct Grain Free Raw Boost Small Breed Recipe with Real Beef Dry Dog Food

Nature's Variety

High animal-protein, grain-free, boosted nutrition with bites of freeze-dried raw meat, made especially for your small breed, Instinct Raw Boost Gr...

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from $22.99